IT'S ALL ABOUT THE TIMING
zar vibe
BOLD
FRESH
FEARLESS
Redefining what it means to be effortless.
Team Zar
A small, obsessive team on a mission to make life smarter, cleaner, and better designed.
Co-founder & CEO
Vic
Former tobacco industry executive turned disruptor. Vic founded Zar with a mission to create a cleaner, smarter nicotine experience. With 15+ years in consumer products, he leads the vision behind AirPouch™ technology.
"Excellence is not a destination, it's a journey."
Head of Product & Design
Sarah
Award-winning product designer with a background in biomedical engineering. Sofia oversees DuraPress™ manufacturing process and every detail of the user experience - from AirPouch™ texture, shape to packaging.
"Great design is invisible. You just feel it."
Chief Science Officer
Dr. Whitfield
PhD in Pharmaceutical Chemistry. Dr. Whitfield leads the R&D lab, pioneering the pH-balanced formula and natural flavor extraction process that sets Zar apart from every competitor.
"Science should serve the consumer, not the other way around."
INSTANT
